Marketing Strategies
The following is a list of twenty five ways to market your Project - as identified by Ashoka's Youth Venture. Some of these options may be more relevant to your Venture than others. This isn’t an exhaustive list; be creative and keep developing new ways to let people know about your Venture!
- Create a website for your project. This can be done free through Wordpress or Blogger.
- Write a newsletter that you send out periodically—by email or regular mail—to update people on your Project’s activities.
- Keep a blog about your project. Write frequently - once or twice a week - on any activities around your venture.
- Keep a bulletin board with up-to-date information about your project.
- Develop a logo that people will recognize and associate with your project.
- Create T-shirts, pens, and other merchandise with your name and logo.
- Create posters and ask permission to hang them in your school, at local businesses, and around town.
- Set up informational tables during school lunches, in student unions, or at community events. Create a large sign with your logo for your table.
- Distribute your business cards whenever you can.
- Learn how to talk about your project—then tell everyone about it!
- Use testimonials. Ask someone supportive for a quote about your Venture and then include that quote in flers, newsletters, and other promotional materials.
- Create a video that highlights your Venture’s activities. You can post this video on your website, show it at events, and distribute it to supporters and potential supporters of your Venture.
- Hold events that appeal to many types of people.
- Write a press release whenever big events or activities occur and send it to local newspapers, TV stations, and other types of media.
- Invite local newspapers to your events.
- Advertise upcoming events on the local radio or in local newspapers.
- Publicize events and meetings on your school’s morning announcements or in your school’s newspaper.
- Call people directly on the phone to tell them about upcoming events.
- Use free classified ads on the Internet or in local newspapers.
- Take pictures at all of your events. These pictures may come in handy later when you’re creating fl yers and brochures.
- Connect with already-established organizations that would be willing to talk about or support your project.
- Send flyers and brochures through email or regular mail to as many people as possible.
- Barter your service/product for other services/products that your project needs.
- Mail postcards to community members to advertise your Venture and request donations.
- Offer gift certificates or coupons for free or reduced-cost products and services.
Culled from Ashoka's Youth Venture "Dream It. Do It." Action Kit.
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